British watchdog slams Eurotunnel for weather ad claim
26 May
Eurotunnel, which controls the tunnel link between France and Britain, received criticism on Wednesday for an ad that claims its services continues despite any weather condition. The criticism stemmed from last year’s delay in operations, which was caused by heavy snow.
The Advertising Standards Authority (ASA) of Britain, ruled out that an e-mail promo with the title “France in just 35 minutes” which states “whatever the weather” was no doubt misleading, hence it will not be shown again.
The advertisement was questioned by one customer who got stranded at the Eurotunnel check-in for a couple of hours last December. The delay was due to the malfunction of five Eurostar passenger trains inside the tunnel which forced the suspension of the entire cross-Channel services.
Eurotunnel argued that the malfunction, which caused a three-day shutdown of operations and left thousands of people stranded in the Christmas holiday, was never their fault.
Eurostar was a separate company and Eurotunnel trains continued to be functional, the firm insisted, based on ASA documents.
The company further added that the weather conditions that time were “very unusual, in the same way that a hurricane or tsunami was”. They also believe that their ad campaigns don’t have to take into consideration such “exceptional circumstances”.
Despite the firm’s defence, the ruling said, “We considered that the conditions of December 2009 could not be placed in the same bracket of exceptional weather as a hurricane or tsunami and it could not be assumed that they would never be repeated”.
